ABOUT | AND THE NEW

WELCOME TO THE NEW AGE

Our values are at the very heart of who we are as a business and as people. They define us and act as our commitment and approach to everything we do both in and out of the office

We are PLAYFUL

We stare in the face of the mundane and actively walk in a new direction. Play is where creativity is born, and so play we will!

We are DRIVEN

Our goal is simple: develop winning creative end-to-end digital marketing campaigns that drive trackable results.

We are EMPOWERING

We empower our teams to make decisions and embrace a “test and learn” mentality to drive ground-breaking results.

We are FORWARD FACING

We take a strategic view on everything we do, enabling us to make better long-term decisions.

We are STORYTELLERS

Stories are at the heart of human existence. What is marketing if not telling stories?

We are COMMITTED

Committed to delivering exceptional results for our clients. Committed to making a success of our clients and ourselves. Committed to growth, both personal and professional for our team.

NEW THINKING. ENGRAINED VALUES.

CO-FOUNDER AND STRATEGY DIRECTOR

Tries to convince people he could have been a badminton professional competing for Olympic medals… he couldn’t and he didn’t.

THE TEAM

CO-FOUNDER AND DIGITAL DIRECTOR

Once watched 90 minutes of football with Michael McIntyre as his only company. Remains in search of a sense of humour...

WHAT IS AND THE NEW?

We’re a creative digital marketing agency based in the UK built to drive results for brands in sport, entertainment, and gaming.

Our approach to sports and entertainment marketing is simple: engage people's passions through inspiring and captivating stories and serve those stories to the right people at the right time. The perfect mix between brand marketing and direct marketing built to deliver winning results every time.

We exist to help our clients positively shape and become a true part of their target audiences’ culture through telling stories that resonate and sharing ideas that inspire. We aim to be the global benchmark in delivering end-to-end digital marketing campaigns. It’s bold, we know!

HOW IT STARTED

AND THE NEW founders, Dan and Ryan, met while working at an agency on digital campaigns for brands in sport and entertainment back in 2019. With Dan’s background driving digital strategy, content creation, and distribution for brands like Aston Villa, Manchester United, and Kia, combined with Ryan’s background in brand strategy and sponsorship marketing working with the likes of the Mercedes-AMG Petronas F1 Team, Tommy Hilfiger, SAP, and Tecno Mobile, it seemed like a perfect partnership from the off.

AND THE NEW was founded in 2021 to bring together our new way of thinking and our approach focused on developing truly end-to-end digital marketing strategies and campaigns for brands designed to either grow, convert, monetize, or engage the target audience.